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      <image:title>True Stories – Chris Mines the Newsletter Archives</image:title>
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  <url>
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  <url>
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  <url>
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  <url>
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      <image:title>True Stories – Chris Mines the Newsletter Archives (Halloween)</image:title>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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      <image:title>True Stories – Chris Mines the Newsletter Archives (Thanksgiving Edition)</image:title>
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  <url>
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  <url>
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  <url>
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  <url>
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      <image:title>True Stories – Chris Mines the Newsletter Archives</image:title>
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  <url>
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    <lastmod>2022-04-06T14:05:32-07:00</lastmod>
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    <loc>https://www.truesake.live/blogs/august-2022/sequoia-sake-sake-brewer-olivia-myrick-gets-hazy</loc>
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      <image:title>SAKE DAY 2022 – Last Call For Alcohol</image:title>
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  <url>
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  <url>
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      <image:title>Sake Judging – The US National Sake Appraisal</image:title>
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  <url>
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      <image:title>Sake Season – The Flavors of Hiyaoroshi “Fall Draft” Sake</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/november-2022/cooking-sake-chris-reintroduces-a-super-cooking-brew</loc>
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    <lastmod>2022-11-23T17:34:00-08:00</lastmod>
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      <image:title>Sake Thanksgiving – Top Brews To Pair and Cook with Turkey</image:title>
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      <image:title>True Events - ICHIDO Visits True Sake</image:title>
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      <image:title>True Sake 2.0 – Say Hello To Our New Digs</image:title>
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      <image:title>Holiday Special – Dragon Clause from Iwate Meijo</image:title>
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      <image:title>Manga Sake – Chris and Mei Talk About Daina Sake from Tochigi</image:title>
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    <loc>https://www.truesake.live/blogs/january2023/the-new-true-true-sake-2-0-is-officially-open</loc>
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      <image:title>The New True – True Sake 2.0 is Officially Open</image:title>
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      <image:title>True Partners – Sequoia Sake and Arrowhead Water</image:title>
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      <image:title>Choryo Event &amp; Tasting – Scratch and Win Some Fun Taru Sake Prizes</image:title>
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      <image:title>Icebreaker 2.0 – Philip Harper’s 1.8L Liquid Magic</image:title>
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      <image:title>Chris’s Sake Corner – A Look Back at the Top Trends of 2022</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january2023/beau-zone-layer-kankobai-prototype-j</loc>
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      <image:title>Beau-Zone Layer – Kankobai Prototype J</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january2023/new-store-arrivals-tsuji-zenbei-iwate-meijo-kid-80-bijofu-chitose-tsuru-kamikokoro</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/february-2023/chris-roams-niigata-day-1</loc>
    <lastmod>2023-02-10T05:56:01-08:00</lastmod>
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      <image:title>Chris Roams Niigata Day 1!</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/february-2023/chris-roams-niigata-day-2</loc>
    <lastmod>2024-03-27T11:57:49-07:00</lastmod>
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      <image:title>Chris Roams Niigata Day 2!</image:title>
    </image:image>
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  <url>
    <loc>https://www.truesake.live/blogs/february-2023/chris-roams-gunma</loc>
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      <image:title>Chris Roams Gunma!</image:title>
    </image:image>
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      <image:title>True Sake Newsletter No. 227 Jumping July</image:title>
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    <loc>https://www.truesake.live/blogs/april-2024/seasonal-sake-the-seasonal-namas-continue-to-drop</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/april-2024/the-beau-zone-layer-choryo-omachi-2013</loc>
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      <image:title>The “Beau-Zone” Layer – Choryo “Omachi 2013”</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/may-2024/true-sake-newsletter-no-237-may-the-sake-be-with-you</loc>
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      <image:title>True Sake Newsletter No. 237 ☄️May The Sake Be With You ✨</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/may-2024/sake-day-reminder-that-early-bird-tickets-go-on-sale-june-1st</loc>
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      <image:title>Sake Styles – IWA 5 Releases Assemblage #4</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/may-2024/in-store-tasting-events-sake-tengoku-dassai-blue-and-sequoia-10th-anniversary</loc>
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      <image:title>In-Store Tasting Events – Sake Tengoku, Dassai BLUE, and Sequoia 10th Anniversary</image:title>
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  <url>
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      <image:title>Sake Crawl – June 15th Sake for SF, Sake for Pride Month, Sake for Everyone!</image:title>
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  <url>
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  <url>
    <loc>https://www.truesake.live/blogs/may-2024/taste-with-kj-pairing-sake-with-greek-cuisine-and-lebanese-baba-ganoush</loc>
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  <url>
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      <image:title>The “Beau-Zone” Layer – Kinmon Akita X3 Amairo</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/true-sake-newsletter-no-238-june-boom</loc>
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      <image:title>True Sake Newsletter No. 238 - 🌠June BOOM! 💥</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/sake-day-tickets-are-now-on-sale</loc>
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      <image:title>SAKE DAY – Tickets Are Now On Sale</image:title>
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  <url>
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      <image:title>Sake Competition – The International Wine Challenge 2024</image:title>
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  <url>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/in-store-tasting-events-june-15th-suzuki-marketing-july-20th-yaegaki</loc>
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      <image:title>In-Store Tasting Events – June 15th Suzuki Marketing &amp; July 20th Yaegaki</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/new-store-arrivals-emishiki-yoi-no-tsuki-narutotai-ozeki-sawahime-senjo</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/taste-with-kj-dry-ginjos-with-north-american-oysters</loc>
    <lastmod>2026-03-24T15:16:04-07:00</lastmod>
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      <image:title>Taste with KJ – Dry Ginjos with North American Oysters</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/the-beau-zone-layer-shinkame-holy-turtle</loc>
    <lastmod>2024-06-07T05:52:00-07:00</lastmod>
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      <image:title>The “Beau-Zone” Layer – Shinkame &quot;Holy Turtle&quot;</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/june-2024/true-opportunity-start-your-sake-adventure-working-at-true-sake-help-wanted</loc>
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  <url>
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  <url>
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      <image:title>SAKE DAY – Tickets Are Now “SOLD OUT”</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/july-2024/sake-expressions-dassai-blue-is-ready-for-you</loc>
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  <url>
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  <url>
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      <image:title>Seasonal Sake - Summer Nama Drop</image:title>
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  </url>
  <url>
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    </image:image>
  </url>
  <url>
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  <url>
    <loc>https://www.truesake.live/blogs/july-2024/taste-with-kj-koshu-sake-takes-on-pate-and-ankimo</loc>
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    </image:image>
  </url>
  <url>
    <loc>https://www.truesake.live/blogs/july-2024/the-beau-zone-layer-takenotsuyu-hakuro-suishu-winter-water</loc>
    <lastmod>2024-07-05T05:52:00-07:00</lastmod>
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  </url>
  <url>
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  </url>
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  <url>
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    <loc>https://www.truesake.live/blogs/august-2024/new-store-arrivals-senkin-nanbu-bijin-kaze-no-mori-nishida-and-kaika</loc>
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      <image:title>Taste with KJ – Take a Hike… with Sake!</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/august-2024/the-beau-zone-layer-senkin-nature-organic</loc>
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      <image:title>The “Beau-Zone” Layer – Senkin Nature Organic</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/august-2024/sake-education-sake-classes-in-the-bay-area</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/september-2024/true-sake-newsletter-no-241-it-s-sake-day-month-hellsya</loc>
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      <image:title>True Sake Newsletter No. 241 🎉 It’s SAKE DAY Month “HellsYa” 🍶</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/september-2024/sake-day-some-fun-updates-from-director-mei-ho-about-sd-24</loc>
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      <image:title>SAKE DAY – Some Fun Updates From Director Mei Ho About SD’24</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/september-2024/sake-collaborations-true-sake-and-umami-mart-join-forces</loc>
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    <loc>https://www.truesake.live/blogs/september-2024/in-store-tastings-sept-14th-team-true-sake-pours-previous-sake-day-welcome-sakes</loc>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/september-2024/chris-s-corner-sake-day-cheat-sheet</loc>
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      <image:title>Chris’s Corner – SAKE DAY “Cheat Sheet”</image:title>
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  <url>
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  <url>
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      <image:title>Taste with KJ – Kawatsuru ‘Olive’ Takes on Red Sauce Italian</image:title>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/september-2024/the-beau-zone-layer-mizunoshirabe-ginjo</loc>
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      <image:title>The “Beau-Zone” Layer – Mizunoshirabe Ginjo</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/october-2024/true-sake-newsletter-no-242-s-october</loc>
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      <image:title>True Sake Newsletter No. 242 - S-october! 🍶💥</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/october-2024/sake-spotlight-den-sake-goes-blue</loc>
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      <image:title>Sake Spotlight - Den Sake Goes Blue</image:title>
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  <url>
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  <url>
    <loc>https://www.truesake.live/blogs/october-2024/selling-sake-a-global-reminder-that-november-is-isshobin-month</loc>
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    </image:image>
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    <loc>https://www.truesake.live/blogs/november-2024/selling-sake-november-is-isshobin-month-tell-everybody</loc>
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  <url>
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  </url>
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  </url>
  <url>
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  </url>
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  </url>
  <url>
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  </url>
  <url>
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      <image:title>True Sake Newsletter No. 244 - Ho Ho Honjozo</image:title>
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  </url>
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      <image:title>IWA Reserves - Eight Years in the Making</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/november-2025/seasonal-sake-more-more-hiyaoroshi-fall-draft-brews-are-arriving</loc>
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      <image:title>Thanksgiving Sake – The Turkey Tags Are Back GOBBLE GOBBLE</image:title>
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    <loc>https://www.truesake.live/blogs/november-2025/in-store-october-tastings-chris-has-hooked-up-skurnik-mtc-tastings</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/november-2025/the-beau-zone-layer-chiyomusubi-goriki-40</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/november-2025/new-store-arrivals-date-seven-dassai-blue-dry-kikuhime-and-taiun</loc>
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  <url>
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      <image:title>“Baller Sake” – JIKON TOKUTO OMACHI</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/true-sake-newsletter-no-256-happy-ricey-holidays</loc>
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      <image:title>True Sake Newsletter No. 256 - Happy Ricey Holidays 🍚🎅</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/holiday-sake-gifts-we-make-sake-gift-giving-easy</loc>
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      <image:title>Holiday Sake Gifts – We Make Sake Gift Giving Easy</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/sake-spotlight-bella-pearson-extols-nagano-prefecture-s-equilibrium</loc>
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      <image:title>Sake Spotlight – Bella Pearson Extols Nagano Prefecture’s “Equilibrium”</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/sparkling-sake-season-yes-time-to-match-your-bubbles-with-rice-and-caviar</loc>
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      <image:title>Sparkling Sake Season – Yes! Time To Match Your Bubbles With Rice and Caviar</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/sake-updates-sake-day-2025-sets-another-record-isshobin-month-exploded</loc>
    <lastmod>2025-12-12T08:58:24-08:00</lastmod>
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      <image:title>Sake Updates – SAKE DAY 2025 Sets Another Record &amp; Isshobin Month Exploded</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/in-store-december-tastings-chris-pulls-in-an-ozeki-kome-collective-tasting</loc>
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      <image:title>In-Store December Tastings – Chris Pulls In An Ozeki &amp; Kome Collective Tasting</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/the-beau-zone-layer-koshi-no-kanbai-tokusen</loc>
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      <image:title>The “Beau-Zone” Layer – Koshi no Kanbai “Tokusen”</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/december-2025/baller-sake-juyondai-bessen-junmai-daiginjo</loc>
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      <image:title>“Baller Sake” – JUYONDAI “BESSEN” JUNMAI DAIGINJO</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/true-sake-newsletter-no-257-new-beginnings</loc>
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      <image:title>True Sake Newsletter No. 257 - 🎉NEW BEGINNINGS🎍</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/wet-january-for-those-pushing-on</loc>
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      <image:title>Wet January – For Those Pushing On!</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/sake-spotlight-urakasumi-horse-label-lunar-year-2026</loc>
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      <image:title>Sake Spotlight – Urakasumi Horse Label (Lunar Year 2026)</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/seasonal-sake-winter-released-namas-are-on-the-snowy-shelves</loc>
    <lastmod>2026-01-09T05:57:02-08:00</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.truesake.live/blogs/january-2026/in-store-saturday-tastings-january-and-february-tastings-of-note</loc>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/january-2026/new-store-arrivals-takachiyo-tamanohikari-x-2-and-kikuhime-720ml</loc>
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  <url>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/chris-corner-vegan-sake</loc>
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  <url>
    <loc>https://www.truesake.live/blogs/january-2026/the-beau-zone-layer-date-7-hakurakusei-style</loc>
    <lastmod>2026-01-09T05:52:01-08:00</lastmod>
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  <url>
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      <image:title>True Sake Newsletter No. 258 - ☃️ Cold &amp; Bold 😱</image:title>
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  <url>
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  <url>
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  <url>
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  <url>
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    </image:image>
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  <url>
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    </image:image>
  </url>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/february-2026/chris-s-corner-regional-sake-trends</loc>
    <lastmod>2026-02-06T05:53:03-08:00</lastmod>
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      <image:title>Chris’s Corner – Regional Sake Trends</image:title>
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  <url>
    <loc>https://www.truesake.live/blogs/february-2026/the-beau-zone-layer-nishide-100-year-sake</loc>
    <lastmod>2026-02-06T05:52:03-08:00</lastmod>
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  </url>
  <url>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/march-2026/true-sake-newsletter-no-259-march-gladness</loc>
    <lastmod>2026-03-06T06:00:06-08:00</lastmod>
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    </image:image>
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  <url>
    <loc>https://www.truesake.live/blogs/march-2026/sake-importers-welcome-brian-boothe-and-sipt</loc>
    <lastmod>2026-03-06T05:59:03-08:00</lastmod>
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      <image:title>Sake Importers – Welcome Brian Boothe and SIPT</image:title>
    </image:image>
  </url>
  <url>
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  </url>
  <url>
    <loc>https://www.truesake.live/blogs/march-2026/seasonal-sake-holy-moly-we-have-a-ton-of-fresh-fun-fantastic-spring-namas</loc>
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  </url>
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